marketing Archives | Kendall Press

Exhibiting at Trade Shows, Why and Why Not?

All About Trade Shows: Exhibiting Attending trade shows is a proven method to increase your brand awareness and to generate leads. Like all methods however, if done incorrectly it can also bring…

Filed Under: Boston Marketing, Brand awareness, business communications, event marketing, Events, marketing, Networking, strategy, Trade Show, Trade Shows

All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can…

Filed Under: Events, marketing, Networking, print material, Printing, Promotional Products, social media card, strategy, Trade Shows, Upcoming Events

All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety…

Filed Under: banner stands, banners, business communications, conventions, Design, Events, Local Print Shop;, marketing, Networking, strategy, Trade Show, Trade Shows, Upcoming Events

All About Trade Shows: Table Covers

The easiest way to understand the importance of table covers, is to see a booth or table where the hosts aren’t using table covers. When going to a trade show, people…

Filed Under: Business Convention, Communications, Convention, conventions, marketing, Networking, Trade Show, Trade Shows, Uncategorized

6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose,…

Filed Under: Brand awareness, Branding, Inbound Marketing, marketing, Networking, Promotion, Promotional Products, strategy

The Art of Business Cards

In our previous article, we guided you through the design of Booklets, Brochures and Catalogs. Those are more for when you have people’s attention and generally serve a more in depth…

Filed Under: business cards, business communications, Events, marketing, print material

Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being,…