strategy Archives | Kendall Press

Exhibiting at Trade Shows, Why and Why Not?

All About Trade Shows: Exhibiting Attending trade shows is a proven method to increase your brand awareness and to generate leads. Like all methods however, if done incorrectly it can also bring…

Filed Under: Boston Marketing, Brand awareness, business communications, event marketing, Events, marketing, Networking, strategy, Trade Show, Trade Shows

All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can…

Filed Under: Events, marketing, Networking, print material, Printing, Promotional Products, , strategy, Trade Shows, Upcoming Events

All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety…

Filed Under: , banners, business communications, conventions, Design, Events, Local Print Shop;, marketing, Networking, strategy, Trade Show, Trade Shows, Upcoming Events

6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose,…

Filed Under: Brand awareness, Branding, Inbound Marketing, marketing, Networking, Promotion, Promotional Products, strategy

Brochures, Booklets and Catalogs, A Guide for your Business

Whether you are promoting your business, service, product or just an idea, printed material can be an extremely effective tool for you and your business. Wherever you plan on being,…

Filed Under: Belmont, booklets, Boston, brochures, business communications, Cambridge, catalogs, Events, marketing, print material, strategy

6 things that make you say: “ WHAT? – Your Local Print Shop Can Do That?”

Kendall Press – Your Local Print Shop (more…)

Filed Under: Boston, Cambridge, direct mail, Kendall Press, Local Print Shop;, Presentation Folders, print, Promotional Products, strategy, Trade Show Displays, Uncategorized

Trade Shows Are One Opportunity You Just Can’t Afford to Pass Up

Trade Show Attendees (more…)

Filed Under: business communications, marketing, marketing campaign, strategy, Trade Shows, Uncategorized

Personalized Print Marketing

Joe – We would love to see you at our upcoming open house. (more…)

Filed Under: Boston, business communications, Cambridge, direct mail, marketing, personalized marketing, print, strategy, target marketing, Uncategorized

Predictive Analytics in Direct Mail

Marketing Success with Predictive Analytics

Working with virtual screen (more…)

Filed Under: business communications, marketing, print, strategy, Uncategorized

4 Useful Tools for Events

It’s mid-October, and a whole slew of events are taking place nightly across the Greater Boston area. In light of how many companies are hosting, presenting, and exhibiting right now,…

Filed Under: Events, marketing, strategy