Why Print? Are You Willing to Walk Away From 21% of Your Market?
How about excluding some 48% of your marketplace? No, we would never want to do that and yet, a study by PEW Research Center this year, found that a total…
Direct Mail Can Drive Targeted On Line Traffic
In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. “According to the 2009 Channel…
PRINTING SAVES TREES
How often do we hear that expression – don’t print it out – save a tree. Well I’ve just finished reading some articles that challenge that expression in a thought…
Designing Successful Newsletters
Whether you create an electronic newsletter or produce one for a direct mail campaign, newsletters are a great way to spread information about your business and to potentially incarease sales.…