Exhibiting at Trade Shows, Why and Why Not?

All About Trade Shows: Exhibiting Attending trade shows is a proven method to increase your brand awareness and to generate leads. Like all methods however, if done incorrectly it can also bring…

Filed Under: Boston Marketing, Brand awareness, business communications, event marketing, Events, marketing, Networking, strategy, Trade Show, Trade Shows

All About Trade Shows: Handouts

In every trade show, the showcasing representatives should have a specific purpose. That purpose could be just general networking, to promote a new product/service etc. Whatever it is, you can bet…

Filed Under: Events, marketing, Networking, print material, Printing, Promotional Products, social media card, strategy, Trade Shows, Upcoming Events

All About Trade Shows: Banner Stands

Banners are a marketing tool that is used quite often in various locations. In trade shows however, banners are most commonly used with banner stands. There is an extremely large variety…

Filed Under: banner stands, banners, business communications, conventions, Design, Events, Local Print Shop;, marketing, Networking, strategy, Trade Show, Trade Shows, Upcoming Events

All About Trade Shows: Table Covers

The easiest way to understand the importance of table covers, is to see a booth or table where the hosts aren’t using table covers. When going to a trade show, people…

Filed Under: Business Convention, Communications, Convention, conventions, marketing, Networking, Trade Show, Trade Shows, Uncategorized

6 Memorable Promotional Products

When making any product, to make sure it’s efficient in fulfilling what it’s meant for, you need to ask yourself: What’s the purpose of the product? Based on the purpose,…

Filed Under: Brand awareness, Branding, Inbound Marketing, marketing, Networking, Promotion, Promotional Products, strategy