As the kids go back to school and we say goodbye to the lazy days of summer, our thoughts turn back to business. Promotional Products are a great way to remind your customers that you are here for them and provide an excellent return on your marketing investment. Here are some reasons to use Promotional Products in your Marketing Program.
Promotional Products increase brand awareness.
Whether you are just starting your business or have been in business for a long time, it is important to promote your brand. People respond to repeated exposure. Think back to all the commercial jingles that we have heard over the years, I bet you can name many of the products by the slogans that were played over and over again. Our eyes work in the same way. When we see the same thing over and over again, we are more likely to remember it. A carefully chosen promotional item in front of your customer on a daily basis will remind them of you when they need your services!
Promotional Products can be used to open lines of communication.
What better way to introduce your company’s products to potentially new customers than by giving them a gift. It opens the door and gives you the opportunity to get to know them, find out what their needs are and to discuss your products and services. They help create that very important favorable first impression! Giving of Promotional Products improves the recipient’s feelings towards your brand and helps them remember you when the need for your product arises.
Promotional Products can be used as part of a direct mail campaign.
Studies show that adding a Promotional Product to a direct mailing improves the response rates over a letter alone. Get creative. Recently, Kendall Press included a package of herb seeds in our capability brochure mailing as part of our Grow your Business with Kendall Press Campaign. If you haven’t received your seed pack and would like one, just let us know and we will be happy to send you one!
Promotional Products can be used to show appreciation.
Let’s face it; competition can be tough in the business world. We need to find ways to let our current customers know that we appreciate their business. Branded products are an inexpensive way to say thank you to your current customers or to show appreciation to your staff for a job well done. As with any gift that you give, you need to think about the recipient – gender, age, occupation, etc. All of these factors will help you pick the correct product. Try and choose a something that will be useful and helpful to them on a daily basis.
Here at Kendall Press, we understand that choosing the right company promotional items can be difficult, but it is far easier when you have the right professionals on your team, helping you make the right choice. Let the Kendall Press team help you reach new customers and make your next event a success!