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Paper Because….neither print nor pixel alone can reach your changing audience

Is your office still going ‘paperless’?? How far along have you gotten? Today’s savvy sales, marketing and accounts receivable folks know that there is a balance between the two worlds.…
Filed Under: paperNpixels, strategy

Why Print? Are You Willing to Walk Away From 21% of Your Market?

How about excluding some 48% of your marketplace? No, we would never want to do that and yet, a study by PEW Research Center this year, found that a total…
Filed Under: marketing, paperNpixels

Direct Mail Can Drive Targeted On Line Traffic

In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. “According to the 2009 Channel…
Filed Under: marketing, paperNpixels

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