BANISH BUSINESS CARDS?? A rankled re-look at a 17th century invention

Somehow my tweetdeck served up an old Xconomy column by @wroush about how to Banish Business Cards Yet, in carefully re-reading Wade’s commentary, I found he never did ‘banish’ them,…

Filed Under: marketing, paperNpixels, print

Direct Mail Can Drive Targeted On Line Traffic

In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. “According to the 2009 Channel…

Filed Under: marketing, paperNpixels

PRINTING SAVES TREES

How often do we hear that expression – don’t print it out – save a tree. Well I’ve just finished reading some articles that challenge that expression in a thought…

Filed Under: marketing, print

What kind of paper should I use to print my project?

Choosing the right paper for your project can be the difference in having the finished piece look outstanding or just so-so! You put a lot of time into the creation…

Filed Under: FAQ, print

How To Create A Proper PDF For Printing

When you plan to work with a printing services company it’s important to provide a print-ready file. That way you avoid issues with the artwork, potential errors or a result…

Filed Under: FAQ, print

Designing Successful Newsletters

Whether you create an electronic newsletter or produce one for a direct mail campaign, newsletters are a great way to spread information about your business and to potentially incarease sales.…

Filed Under: FAQ, marketing

Make Your Business Card Stand Out, Use Raised Printing!

Business cards are one of the most powerful tools used to establish a relationship with a potential client. If your business card does not stand out from your competitors’, it…

Filed Under: print, strategy

Use Color on Color, Save Money

We all know that utilizing a lot of colors can draw a lot of attention to your printing project, but what if you don’ t have the budget for that…

Filed Under: print