A photo showing a variety of labels that can be used as marketing tools ©KeithSpiroPhoto
Label basics Labels are used to share information about an item. This information can take the form of identifying a brand, instructions for operation, health benefits, ingredient lists, warnings, and…
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Rack Cards

Rack Cards - Design example ©KeithSpiroPhoto
What are rack cards? Traditional rack cards are easily recognized as the vertical advertising cards found at most visitor’s centers, hotels, and rest stops. They are often single, glossy, full…
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Kendall Square History

Kendall Square History - Cambridge Historical Tour action photo ©KeithSpiroPhoto DSC00835c
Kendall Square’s history is one of evolution and innovation. While this idea is widely acknowledged, the depth of history in the Kendall Square neighborhood may surprise even the longest-tenured resident…
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4 Useful Tools for Events

It’s mid-October, and a whole slew of events are taking place nightly across the Greater Boston area. In light of how many companies are hosting, presenting, and exhibiting right now,…
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