Everyone likes to get freebies. Swag, promotional items, gifts…the use of promotional products is one of the oldest known ways of advertising. However, printed promotional materials do a lot more than just get the attention of a potential customer – they increase brand awareness.
The key is to provide printed swag that will come in handy rather than be getting tossed in the trash can. This might be a calendar, a magnet, or a sign. Give out items that customers will use specifically in the same environment where they make decisions about ordering custom marketing products or services. These branded promo items emphasize your marketing message at exactly the right time for the consumer.