Smarter Direct Mail with Measurable Impact

At Kendall Press, we deliver high-performance direct mail campaigns for organizations of all sizes — from small businesses to global enterprises. Backed by advanced production technology, USPS best practices, and rigorous quality control, every campaign is executed with precision and speed.

Now, with our kpDirect+™ platform, we take it even further — combining print and digital to maximize reach, response, and ROI.

kpDirect+ is an enhanced direct mail platform that surrounds your audience across print, web, email, and social media — increasing total impressions and boosting response rates by 23 – 46%. 

Rather than relying on a single mail touchpoint, kpDirect+ uses 7 integrated digital technologies to reinforce your message and drive engagement across multiple customer touchpoints.

The result?   More impressions. More engagement. More conversions.

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The kpDirect+ platform leverages a powerful suite of marketing technologies to amplify every mailing.

By combining direct mail with coordinated digital channels, these tools ensure your message reaches the right audience — before, during, and after your mail piece is delivered.

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    SocialMatch – Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
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    Informed Delivery® – Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS daily mail preview sent via email.  Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show the campaign attribution.
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    Mail Tracking – Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
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    QR Codes – Maximize engagement with static or personalized QR Codes.  Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
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    Call & Text Tracking – Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available.  Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.
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    Online Follow-Up – Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.
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    Social Media Follow-Up – Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
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    LEADMatch – Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9 – 18% response mailing lists and prove direct mail attribution.

Performance You Can See
Results You Can Trust.

Every touchpoint in your campaign is tracked through a real-time performance dashboard — giving you full visibility into delivery, engagement, and conversion. With clear attribution and actionable insights across print and digital channels, you can monitor what’s working, fine-tune your messaging, and make data-backed decisions that delivers:

  • Smarter Campaigns
  • Higher Response Rates
  • Stronger ROI
  • And Complete Confidence In Your Marketing Performance

Whether You Choose Traditional or Omnichannel, We’ve Got You Covered

Our expert team is here to help you craft a direct mail strategy that aligns with your marketing objectives and sales goals. Whether you’re deploying a high-touch traditional mailer or integrating digital channels with kpDirect+ for a full omnichannel experience, we bring the insight and execution to make it work. From targeting and data hygiene to messaging, fulfillment, and performance tracking, we ensure every campaign is optimized to generate leads, nurture relationships, and deliver measurable ROI.

Ready to Elevate Your Direct Mail?

With kpDirect+™, you don’t just send mail — you launch a fully integrated, multi-channel campaign that tracks performance and boosts response.

Let’s talk about how we can help you combine direct mail, digital ads, and real-time data to increase your ROI.

Get a custom quote, Schedule a free demonstration, or Request campaign review.