One of the most frequently asked questions we get are about the colors and formats of files. Specifically, the file type easiest to work with and what color profile the file should contain. Our recommendation is: High Resolution PDF with 1/8th inch bleed on each side in CMYK format. However, even when all the correct steps are […]
What are rack cards? Traditional rack cards are easily recognized as the vertical advertising cards found at most visitor’s centers, hotels, and rest stops. They are often single, glossy, full color marketing pieces that share a small amount of information about a business in an eye-catching way.
In our last post, we explored the value of a press kit and its key components. Today, we’re going to expand on that discussion by focusing on how to make an EPK, or Electronic Press Kit, as a digital way to jumpstart your marketing programs and engage potential ambassadors for your brand. Similar to the printed […]
What is a press kit and why do you need one? Press kits, also referred to as media kits are useful for businesses of all sizes. What once started out as a response to the media’s request for a “press kit,” a packet of information about a company or a product, has morphed into a […]
The internet has connected us like never before, providing a vast wealth of information at our fingertips that is accessible 24/7. To discover that information, most of us rely on the complex algorithms of search engines to serve up the content we seek, with search results proposed based on matches between our search queries and […]